When you have
created three of the most popular shows on television, what can you
do for an encore?
How about
revolutionizing the way people experience a novel?
That lofty goal
is in Anthony E. Zuiker’s sights. And you don’t want to doubt the
man. Fifteen years ago, the guy was driving a tram, for goodness
sake. Now, he is one of the most powerful men in Hollywood.
He was a complete
unknown when he pitched a TV idea he had about forensic detectives
in Las Vegas. That series, called CSI: Crime Scene
Investigation, quickly became the biggest show on TV. This led
to the popular spin-offs CSI: Miami and CSI: New York.
So, the guy has
some idea of what the people want.
Now that he has
conquered television, he is looking to change the way that we look
at a book. His second novel Dark Prophecy, (co-written by
Duane Swierczynski) is arriving in stores on the same day that
CSI’s latest episode is debuting – an episode which is featuring
the very same serial killer that was hunted in his first book.
Holy synergy,
Batman!
When does Zuiker
find the time to write two books (with a third of the series in the
planning stage) when he is hard at work on three TV series?
“I serve as the
executive producer on all three shows,” Zuiker explains to me on a
rare off day, calling from the Santa Monica Pier. “I am currently
full services on CSI: Las Vegas. I’m not the show runner of
all three shows, but nevertheless I am busy with the shows. There’s
just no time to do anything, so obviously, trying to better myself
as an artist, it’s my responsibility to keep the three CSIs
up and running and fresh as possible. At the same time, going to
other artistic venues like publishing and trying to push those
limits in publishing further the brand and open up our company doing
the best.”
This new brand is
called Level 26. The first salvo from the Level 26
saga was Dark Origins, a creepy novel about a detective named
Steve Dark on the trail of a vicious serial killer. The second Dark
book is Dark Prophecy.
Actually, calling
it a book is a little misleading. Like the first chapter of the
series Dark Origins, Dark Prophecy is a new art form
that Zuiker refers to as the “Digi-Novel.” It is a book which is
also a movie and also a video game.
“We’re probably
the only company doing the Digi-Novel
as created by myself, but you’ll see going forward there will be a
lot more interactive opportunities in things like the iPad,” Zuiker
says. “We are working on a rather extensive and expensive Dark
Prophecy for the iPad app, which we’re going to launch probably
in a couple of months. In this particular app, you will be able to
read the book. You’ll have three levels of engagement. [There is]
a cover-to-cover version which is called ‘the traditional
experience.’ ‘The Digi-Novel expecience’ where you read forty
pages, hit a button and watch the movie and then go back to the
reading experience. And ‘the ultimate Digi-Novel experience,’ which
will be reading the book, watching the bridges, collecting evidence
while you are reading, hitting interactive names of characters that
pop up in boxes, being able to work on a separate storyline while
you are reading, on top of playing with the tarot cards. [It’s]
kind of like Alice in Wonderland app, where you can touch the
dog and it barks and touch the devil’s wing or spin the wheel of
fortune, also turning the pages and gunshots going off which break
the screen for the iPad or set something on fire inside the iPad
page. There will be all kinds of tricks and hidden audio clues and
verbal clues inside of the apps for the ultimate experience.
“So this way, for
one price point, my mother may just like to read the kindle version
of the book on the iPad, which is very straightforward. Somebody
like my brother may want to have the Digi-Novel
version where he could watch the movie and read, whereas somebody
quite younger may just want to jump in and have the whole experience
where everything is very interactive from top to bottom. It’s
giving people the option of levels of engagement. It’s what the
future of interactivity is with publishing and technology.”
Not bad for a guy
who grew up fixated by paperback books. It
makes sense that he wants to push the envelope with pulp novels –
even as a kid he was fascinated by Peter Benchley’s
mega-best-selling novel Jaws.
“I remember that
book laying around my house one hot summer in the 70s,” Zuiker says,
“and seeing that big, huge shark with that small, tiny woman
swimming across. How, just perspective-wise it looked so much
bigger than her. I remember the name Peter Benchley really sticking
out in my head. I was one of those kids that would thumb through
paperbacks and look at the copyright date and kind of read the first
couple of pages and read the back cover. [I was] just always
enamored by the marketing of a paperback.”
He also became a
film buff, however for a man whose writing has been so dark and
violent, Zuiker has a surprising favorite film – Mike Nichols’
classic The Graduate with Dustin Hoffman.
“I saw it way
past when it came out,” Zuiker recalls. “It came out when I was
still young, but I found Buck Henry’s writing to be pretty
fantastic. I loved the performances. It was a movie I’d always
heard about, but then I bought it on Laserdisc when I was younger
and I watched it over and over and over again. I just loved the
music. Some of the shots in there really inspired me, especially
when he jumps out of the pool on the raft onto her bed – one of my
favorite mash cuts of all time.”
In fact, even
Zuiker himself is not sure why his writing is not as light as The
Graduate. Someday, he admits, he would be very interested in
doing a lighter project than he is known for.
“I’m trying. I’m
trying,” he says, good-naturedly. “It just always seems to skew a
little darker and edgier. But I like to write some of these more
emotional, human scenes. They’re my favorite things to do. I’m
sort of the crime guy, so to speak, so I tend to live in that arena
because it’s been successful for me. I’m sure as I grow as an
artist; I’ll have the opportunity to do other, lighter things.
“I don’t
really consider myself a darker soul, although I feel like every
time I write something it turns out dark. I’m a gamer at heart, so
I like the game play of it. I like being able to chase different
killers. I’m very intrigued by how crimes are put together like a
puzzle. I just found a modern way to do
the mystery in this generation through CSI, and also try to
tell the most compelling, scary story in the narrative form for a
book.”
Therefore, Zuiker
has decided to meld the experiences of his three favorite childhood
pursuits – reading, film and games – to make it a whole new
multi-media experience.
However, the
writing process is not that incredibly different than his work on
his television shows.
“The development
process for both is rather similar,” Zuiker explains. “The CSI
development for a script really involves five to ten people in
the writer’s room. Maybe you think about story arcs and the
direction of the episode. In terms of novel writing, it’s the same
three or four different people in my company. In fact, we just had
a session today for book three. It’s very similar, talk about the
direction of the book and arcs for characters and things you did
right or wrong in the previous book. But, in the end of the day, in
terms of teleplay writing it is one week in the room – do an outline
and write a 53-55 page teleplay. For a novel for me, it’s helping
to develop a 60 page outline treatment and then handing that over
and developing it through your novelist – in this case, Duane
Swierczynski.”
Of course, with
all the bells and whistles, a story can only be good if it has a
good story. Zuiker feels that he and his Level 26 team
have taken it to the next level with the second novel.
“I’ve got to say,
it is significant step forward in every aspect,” he says
enthusiastically. “We made several mistakes as well as several
successes in the first one. We definitely changed the cover to be
more commercial – not as masculine and not as graphic novel-y as the
first book. Instead of doing twenty out of context cyber bridges,
we shot a one-hour motion picture, cut into ten segments, for
Dark Prophecy. Whereas book one was more villain-centric, book
two really focuses on the protagonist, Steve Dark, as our sort of
James Bond in the series going forward. On top of the fact that we
shot the movie with a better production – we shot six days versus
twelve days. We also right now have a very comprehensive internet
and viral campaign going on. Even as this morning, you go to
Level26.com you can watch the first ten minutes of the movie. We’ll
be unleashing one segment per day until we launch the book. We’ve
seen our Amazon rating go from 60,000 rank to under 1,000 after two
hours of doing that. So, the viral campaign is working pretty
brilliantly so far. And we just have a much more progressive
functioning. The other main thing is, whereas book one was much
more sexually deviant and dark, it definitely made this next novel
much more palatable to the CSI reader and the novel reader
and a much more psychological thriller. We cleaned up our act
significantly since book one.”
The original
novel had Steve Dark – a Level 26 investigator specializing in
extremely violent serial murderers – tracking a pathological killer
who wears black bondage-wear and skitters around on all fours,
killing a series of people that he feels have sinned. The new book
furthers Dark’s saga.
“There is a
serial killer running around leaving tarot cards and staging scenes
in a tarot card fashion,” Zuiker explains. “[The book is] going to
kick Steve Dark into high gear. This book takes place five years
later, where he has been dismissed from special search and wants to
get himself back in trying to solve this murder. The tarot cards
metaphorically, symbolically play a big role in the storytelling, in
terms of the connectivity of why all these specific people are being
murdered. Whereas, inside the one-hour movie inside the book there
is going to be personal readings of Steve Dark’s past, present and
future with the same exact tarot cards that have been dealt by the
killer in the book. So, those pieces of content don’t fight each
other, but they compliment each other rather nicely in the books. I
think you’re going to be able to read some heart-stopping action set
in the tarot card world.”
The
first serial killer that Dark faced in Dark Origins –
unofficially named Sqweegel – will get one heck of an
re-introduction in an episode of CSI: Crime Scene Investigations
titled after the evil character,in which he stalks an
aging Las Vegas matron played by legendary 60s star Ann-Margret.
“That’s a home
run for us,” Zuiker acknowledges. “I never dreamed that I would be
able to extract a forensic-proof villain and put it on the show.
So, that’s really great. I just talked to Ann-Margret this morning.
She just watched the show and was rather pleased with how it all
turned out. I think this is the best opportunity to maximize
exposure of Dark Prophecy, putting a villain from book one on
the air in front of sixteen million people and asking them to
continue the storyline in the book. The episode and Dark
Prophecy both hit stores and the airwaves on the same day,
October 14th.”
For a TV exec who
has acknowledged publicly that his breakout success worked mainly
because he knew very little about television
writing, therefore he broke lots
of rules, it seems to make sense that as a novelist he would follow
his own path as well.
“We broke a lot
of rules with this one, too,” Zuiker laughs. “Normally, in the
traditional novel experience, there is no visual, because the
imagination kind of takes over. Again, in our tradition experience
for the iPad or even the book, we don’t want to interfere with that,
so you can read Dark Prophecy cover to cover in the hardback
and you’ll never know the difference. Where we begin to break the
rules is adding these speed bumps of content, if you will – this
five minute motion picture footage, which continues every forty
pages. Also, in terms of the social website, you’ll be able to
continue to meet people that are in the same bathwater of your
mythology in terms of joining the site and meeting other people that
like this kind of thing and like the book. Also, in terms of the
iPad, we’ve broken every rule, because it’s not really tradition
that you would read a book, stop, gather evidence for a future
storyline, turn the page and gunshots go off or things fog up, or
snow begins to take over your iPad screen while you are reading. We
are just giving you all kinds of interactive bells and whistles
which do enhance the story that are not really something that
happens in traditional book reading.”
And will the
books ever officially make it to the big or small screen? After
all, they are made with being cinematic as a goal. Will Steve Dark
ever be a movie or TV hero?
“I think so,”
Zuiker says. “Everything has its time. I think Level 26 –
in terms of the character of Steve Dark capturing a meta-villain in
the Level 26 category – feels like a TV show, top to bottom.
Whether it is suitable to air for network is another conversation.
But our primary focus is to get the Digi-Novel right, make the
adjustments, earn the trust of our readership and build on fiction.
I think Dark Prophecy has the opportunity to be a movie. I
feel like Dark Origins had the opportunity to be a cable TV
show. We keep all those options open going forward.”
Keeping options
open make sense here. After all, less than two decades ago Zuiker
couldn’t get a sniff of Hollywood, now he has spent eleven seasons
as one of the most powerful men in show business. He tries not to
dwell on his past; however, Zuiker refuses to forget where he comes
from.
“There are times
when my mother and I will have a moment together based on how far
we’ve come – from a kid out of Vegas who worked for $8.00 an hour on
a tram. [I] drove a tram back and forth a little over fifteen years
ago. Came from nothing and created one of the biggest TV franchises
in the world. That’s something that’s pretty great for us. But my
goals remain lofty in my career. Really, really aggressive, wanting
to be a worldwide best seller. We are in book one. We want to be
in the top five, if not number one, with Dark Prophecy, going
forward. You set lofty goals, you dream big. Some come true, some
don’t. In the end, I feel like still the same guy – a sort of
misunderstood only child trying to get everything off his chest. So
far it’s working pretty good.”
Even if he hadn’t
received his big break, Zuiker is certain that his life goals would
not be that different than they are now. If there were no CSI,
what would he be doing now?
“Probably
creative and something in terms of writing,” Zuiker laughs. “I
don’t know where it would be, but I think my creative outlet, my
writing outlet and producing. I love music. I love art. Anything
in the arts and entertainment would be probably where I would be.
By the time I was 26 years old, when I felt like I had so much
talent and there was no break for me, I thought I might just break
myself. Luckily I got that big break right in the nick of time,
before I kind of went loopy. But now, I get a chance to do what I
love to do at the highest level and have everybody else enjoy it, so
it feels good.”
And if he had to
choose, would he continue on in television or give into the urge to
be a novelist?
“I would probably
want to be a producer.” Zuiker muses. “Probably writer-producer. I
mean, the novelist thing is great, but it’s just it’s a very lonely
business. You go away and write a bunch of great words and see it
come to life. The opportunities I have to work with Ann-Margret, to
be behind the camera, to call my own shots, to write my own scripts,
to visually work with all the other actors and to work with a team
of anywhere from 1,200 for CSI to a group of 50 for the
Dark series. That sort of hand to hand, that face to face that
occurs during the process is much more fulfilling, I think, than
maybe hiding away and submitting a manuscript.”
Zuiker feeds on
the interaction with artists and actors. He has had the opportunity
to work with some of the greatest actors in the business in the last
eleven years through the CSI franchises – and he never takes
for granted those relationships.
“They are very
important, because they all stem from trust,” Zuiker says. “Every
time you knock on someone’s door that’s a big deal – to ask them to
trust you. Putting their career in your hands.is a big deal.
Ann-Margret is the most recent who is pretty much one of the
greatest American icons we’ve seen – at least my generation, your
generation. So, it was important that I got the phone call an hour
ago from her when she got my flowers and she got the disk. When she
watched the show, she called back and said it was absolutely
fantastic. Thank you so much for what I’ve done for her career in
this one episode. She’s phenomenal in it. That feels good, you
know? That’s when I pinch myself and say do you know you’re talking
to a tram driver at the Mirage for $8.00 an hour? You just thanked
him for helping your career. You’re Ann-Margret.”
Another
relationship which he had was with fellow television producer
turned novelist. Stephen J. Cannell (The Rockford Files, The
A-Team, 21 Jump Street) had just passed away a few days before
the interview, and Zuiker reflected on his fleeting experience with
the man whose footsteps he was following in.
“Of course his
work is an inspiration, because I grew up on his shows,” Zuiker
says. “We both, ironically, won the Brandon Tartikoff Award, which
was one of my greatest honors since I’ve been in the business. We
accepted that award together in Las Vegas, in my home town, where I
had the brief opportunity to meet him and talk a little bit about
him. He taught me one of the most valuable lessons that I still
tell everybody in the business, that I sometimes forget, and that’s
‘character over concept.’ I really try to approach everything I do
from that position of character over concept. There have been some
things that I’ve done where some concept over character have failed
miserably. Those three precious words he taught me before he passed
character over concept will probably end up saving my career over
the course of many years to come.”
And that career
will continue for many years to come – particularly if Zuiker
continues following his own eccentric muse and staying true to his
own particular artistry. If he can revolutionize a few industries,
all the better.
“I’ll never go
down in history as the creator that is doing these fastball shows
down the middle that feel conventional,” Zuiker says. “To go and
sell a science show to CBS in the year 2000 set in Las Vegas in the
graveyard shift dealing with murder – knowing what I know about the
network now, seems [it] like an extreme impossibility that it would
ever happen. But it was just a fresh approach to science, the
storytelling: that made it feel compelling and really changed the
face of television forever.
“I think in terms
of these novels it’s the same way. Not that these novels will
change the face of publishing forever, but it will probably show off
the rest of it. I know emerging technologies is what the future
holds. Publishing is looking for a different outlet to keep the
publishing industry going, besides just the traditionalhits
business. Everybody can’t be looking for the [Girl with the]
Dragon Tattoo just to save business. Perhaps if we’re able to
merge technologies, with publishing and make it interactive and
something that can be enjoyed by everybody, that could just be the
thing to keep publishing going and breed future great authors.
That’s what we’re trying to do.”
However, despite
the dark reputation and body of work, Zuiker’s big dark secret is
much more basic than all that.
“I’m really a
happy, nice guy,” Zuiker chuckles. “I’m still a Vegas kid that’s
standing in the rain, wearing a Puma sweat suit and Nike Air Jordans.
I think people see CSI and they’re looking for some sort of
50-year-old gruff man in a suit. But I really am kind of a pinball
kid, wearing a sweat suit, walking around, looking for my
skateboard. Just putting things in the atmosphere – stories I want
to tell. Everybody meets you: they think in the back [of their
heads] that the franchise doesn’t quite meet the shy man. That’s
kind of fun.”
Check out the trailer for Anthony
E. Zuiker's second Level 26 novel, Dark Prophecy!