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     Posted: 
	April 18, 2008.  
     
    
	
	For the producers of The Brady Bunch, it was more like 
	Family Affair. 
	
	Creator Sherwood Schwartz (who also gave the world Gilligan's 
	Island) worked closely with his son, Lloyd, and still does. However, for 
	those five sunshine-day seasons on ABC, the Schwartz team lived, loved and 
	laughed along with TV's last truly happy family, both on camera and off. 
	
	"I'm proud that we were  and probably still are  the only 
	father-son producer team in the business," Lloyd says. "It was surprising to 
	me to learn that. It called for a lot of give and take and he would often 
	depend on me. 
	
	"I think he taught me about how to be a human in this business. 
	There was only one thing more important than the show, and that's the people 
	in the show. You don't find that in many 
	producers. He was always very even-handed, and on every show I've ever 
	worked on with him, everybody wound up calling him Dad. He is very, very 
	decent." 
	
	Also included in the mix was Sherwood's daughter, Hope (named after 
	Bob Hope, for whom Sherwood wrote comic material in the 1940s). True 
	Brady Bunch fans know Hope's occasional but key appearances on the 
	series, as Greg's tolerant girlfriend Rachel, and in a totally heartbreaking 
	role as Marcia's best friend who was unfairly blacklisted from an overnight 
	sleepover.
	
	"Whenever Greg was at the drive-in, I tended to go with him," she 
	says. "I was also uninvited to Marcia's slumber party. I'm still not 
	over that. I don't understand it." 
	
	Not to worry. Things have gotten better for Hope. She is now 
	married to former Paul McCartney & Wings guitarist Laurence Juber (with whom 
	she has two grown children). Together they have written the lyrics and 
	music to Gilligan's Island: The Musical, which is produced by the 
	Schwartz team and is currently touring the country. 
	
	
	Also 
	coming to a theatre near you  in the very near future  will be a live, 
	staged musical version of The Brady Bunch, entitled A Very Brady 
	Musical. It's produced by Sherwood and Lloyd (with a score by Hope and 
	Laurence) and currently being workshopped in LA. 
	
	Apparently, the Bradys have more than made up for their snub 
	of Hope at the slumber party. 
	
	"I still have the sleeping bag," she says. 
	
	eBay, here we come! 
	
	
		 Lloyd explains, "Do you know how the Brady kids always have to 
	raise money, for silver platters and things like that? Well, in this 
	particular case, they hear a terrible argument from their parents, which 
	turns out not to be real. The kids decide that that their parents need a 
	therapist. So each of them goes into a different world to be able to raise 
	money.
Lloyd explains, "Do you know how the Brady kids always have to 
	raise money, for silver platters and things like that? Well, in this 
	particular case, they hear a terrible argument from their parents, which 
	turns out not to be real. The kids decide that that their parents need a 
	therapist. So each of them goes into a different world to be able to raise 
	money. 
	
	"Greg has a taxicab service, so we do a song a little bit like in
	Grease. Peter does a magic show with Jan as his assistant and that's 
	a little bit like Barnum. It's kind of a Brady salute to 
	musicals." 
	
	Like everything else Brady, it sort of has to be seen to be 
	believed, and even then it's up to you; however, if you're in on the joke 
	and you have Brady on the brain, you should have no issues. 
	
	As every Brady had claimed at one time or another, "it will be 
	sensational!" 
	
	Lloyd says, "In the Brady musical, there are a lot of [series] 
	references. We know just about everything there is to know about Brady. 
	We sink things in along the line." 
	
	Squeezing more milk from the Brady cash cow has always been 
	a cinch. At least three generations (and counting) cannot get enough of the
	Bunch, and since it has always been an effective painkiller, they 
	will take it in any form it is prescribed, from spinoffs to variety shows to 
	post-ironic movies to staged spoofs. 
	
	Marcia's first boyfriend, Harvey Klinger, may have asked it most 
	correctly: "Why? Why? One of the mysteries of the animal kingdom. 
	
	Lloyd, however, may have an answer. 
	
	"It was the first of those shows that was told from a kid's point 
	of view," he says. "Most of those family shows focused on the parents. But 
	Dad felt that the kids would have a tougher time getting involved in the 
	parents' problems." 
	
	Hope adds, "The kids' problems could still be related to today. The 
	kids still get braces today. They still have freckles today. Because you are 
	dealing with the kind of issues that are usually important to kids, no 
	matter what age, either today or back then, it's still relatable." 
	
	Lloyd says, "I think where Dad's real genius lies is that he 
	decided that there wouldn't be any 'freak' kids. No Fonzie, no Michael J. 
	Fox. No catchphrases. Even the phrase 'Marcia, Marcia, Marcia' was only said 
	in one episode. Kids relate to the kids as real kids. There really wasn't 
	much difference between who Eve [Plumb] was and who Jan was, and for all the 
	characters." 
	
	For Hope and Lloyd, however, the Brady burden did not rest 
	as heavily on their shoulders as it did for those on the front lines. 
	
	Regarding the non-stop recognition the cast members still get from 
	the general public to this day (almost four decades after the series was 
	cancelled), Lloyd says, "I completely sympathize and I appreciate the ones 
	who embrace it. The ones who try to deny it, I think, their lives would be 
	so much easier if they didn't do that. But I never had to walk in their 
	shoes. I never had to walk down the street and have people talk to me about 
	something I did when I was twelve." 
	
	
	 "Or walking down the street," Hope adds, "and every time you pass 
	somebody, you hear the character's name. I would walk with Maureen 
	[McCormick] and all you would hear behind her was this wave of voices 
	saying, 'Marcia!' You've got to have enormous respect for people who can 
	keep their sanity amongst all of that."
"Or walking down the street," Hope adds, "and every time you pass 
	somebody, you hear the character's name. I would walk with Maureen 
	[McCormick] and all you would hear behind her was this wave of voices 
	saying, 'Marcia!' You've got to have enormous respect for people who can 
	keep their sanity amongst all of that." 
	
	"There have been kid actors who have risen above that," Lloyd says. 
	"There are the Sally Fields of the world, and the Ron Howards. Even Susan 
	Dey. They had a career beyond that. I don't have a lot of sympathy for 
	people who just say that 'I've been typecast and I could never get out of 
	it.' 
	
	"Barry [Williams] was smart. When he left the Bradys, he 
	started taking real acting lessons. All we wanted from the Brady kids 
	was for them to be comfortable in front of the camera. To be who they were. 
	They never really learned to act, through that process. Barry approached it 
	as a professional, and the others have had varying degrees of success. I'm 
	pleased that none of them are dead, none of them are prostitutes and none of 
	them are in jail." 
	
	High praise, considering these times that try men's souls, even 
	pure Brady souls.   Of course, the new musical, like the satirical 
	Brady movie that caused a sensation back in the 90s, has to ride with 
	the times, in order to take more people along. 
	
	Hope says, "I think that because it is today and because people 
	have changed a bit, we did have to take that into consideration upon writing 
	the musical. If we did do a warm, family, sixties-seventies-type musical, 
	I'm not sure how it would play on a stage. We had to give our tip of the hat 
	to all things that we find ironic, funny, amusing, and adult-relatable about
	The Brady Bunch." 
	
	"The show always was what it was," Lloyd adds. "The Brady Bunch 
	doesn't represent my taste as much as it did Dad's. I come from the sixties. 
	My taste is much more The Brady Bunch Movie. I had worked on 
	Airplane. I like satire. I feel very comfortable moving into the 
	quote-unquote newer kinds of comedy. I just think there is room for 
	everything. I think a Brady show now that is a little updated could 
	be a major hit." 
	
	Don't doubt it for a minute, coming from a family who knows how to 
	score, both musically and culturally. Their other phenom, Gilligan's 
	Island, is now in musical form and sure to get a smile from thousands of 
	theatergoers. 
	
	"We've had about sixty productions," Lloyd says. "We're starting a 
	national tour with off-Broadway bookings. That's going to start in Cleveland 
	in January. It's not as satirical as The Brady Bunch Movie was, but 
	it's a little tongue and cheek. It's a little larger than the series was. 
	The idea there, as always, is that people don't know each other when they 
	get shipwrecked, and then they bond together as they defeat a common enemy, 
	as they try to get off the island. That's going to be the Gilligan 
	story no matter what you do." 
	
	No matter what they do, it seems, they are turning heads. And now, 
	they are turning music into gold.
	
	For 
	information on the Los Angeles run of A Very Brady Musical, opening 
	June 6, 2008, visit