He speaks with the wisdom of a seasoned artist, and
with the maturity of man.
It’s all part of the process for R&B crooner,
Omarion. The former front man for the boy band sensation, B2K, has
fully blossomed into a grown-up, embracing his
own unique element. Like most artists today,
Omarion has done a little bit of it all.
Movies? Check. Sitcoms? Check. Multi-platinum
Now Omarion is adding one more line to his growing
list of accomplishments. Label Executive. With his new album,
Ollusion, on the verge of release, his imprint Starworld, is also
“It’s all part of being an artist today,” says
Omarion Grandberry, of his new label. “After being in the game for so
long, you have to start asking questions, and know how things work.”
Starting from an early age, Omarion, along with
B2K, created pandemonium with their smooth vocals, crisp dance moves and
cutting edge style. They made it look easy, but behind the scenes,
things were different.
“People had no idea how hard we worked,” says
Omarion of his days with B2K. “We were so young, but we were still
challenging ourselves, working hard everyday, to create something
As popular as they had become, they still suffered
the unfortunate demise of most groups. After a two year reign atop the
R&B charts, and sold out shows, the group went separate ways.
were my brothers,” says Omarion. “That experience was valuable, and gave
me the opportunity I have today, and I am so thankful.”
Now out on his own, Omarion has released two
platinum albums, O and 21 both spawned hits, including The
Underdogs (Tyrese, Mario) produced “O” from his debut album, and the
Timbaland produced, “Ice Box” from his sophomore effort. Omarion also
starred in the hip hop dance movie, You Got Served.
The pressure of launching his new label, StarWorld,
as well as releasing an album is something Omarion takes in stride. He
wants the music to speak for its self.
“I want people to see the StarWorld label and know
that we are original, creative minds,” says Omarion. “I want to give
people a show, like they have never seen before.”
The idea behind the new album came naturally for
Omarion. As he matured, he began to ask questions, and uncover truths
for himself. He wants his fans to do the same when listening to his new
“I don’t want them to have any assumptions,” he
says. “I want them to have an open mind when they listen, and come up
with their own conclusion. I want them to do the same thing in their
life, dig deeper, and find out for themselves.”
His loyal fans will definitely find lead single, “I
Get In” infectious. With its whistle laden track, and a cameo by Gucci
Mane, it is definitely an exit from the smooth crooning his fans have
come to identify. Second single, “Hoodie,” as well as “Speedin” may
also be favorites.
Like many artists today, the passing of the King of
Pop, Michael Jackson has had a profound affect on Omarion.
“I want my legacy to be remembered the way people
have done for Michael,” confesses Omarion. “I want them to know me by
my work, knowing that I gave them the best show, the best music I could
If his past
accomplishments are any indication, he is well on his way.
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