Copyright ©2007 PopEntertainment.com.  All rights reserved.
     Posted: 
    April 24, 2007. 
     
    
	
    “Baby, if you ever wondered whatever
    became of me… I’m living on the air in 
    Cincinnati.  Cincinnati - WKRP.” 
    So 
    starts the theme to one of the classic sitcoms of the late
    Carter administration, WKRP in Cincinnati, which is finally 
    being released on DVD. 
    The 
    series was made up with a colorful cast of characters.  Howard Hesseman 
    played Dr. Johnny Fever, the hard-living DJ.  Loni Anderson was Jennifer 
    Marlowe, the glamorous secretary who essentially kept the place running.  
    Tim Reid was Venus Fly-Trap, the super-fly DJ. 
    Gary Sandy was Andy Travis, the program director with great hair.  Jan Smithers was Bailey Quarters, the shy, smart and beautiful assistant.  
    Gordon Jump played Arthur “The Big Guy” Carlson, the hen-pecked son of the 
    owner.  Richard Sanders was Les Nessman, the self-important and insecure 
    news director.  Frank Bonner was Herb Tarlek, the sleazy sales manager. 
    All 
    of these characters have taken a place in sitcom lore since the series 
    debuted on  CBS in 1978.  The show lasted for four seasons, but it was a 
    phenomenon upon its debut.  Thanks to the TV on DVD explosion, the classic 
    first season is now making it to the stores nearly three decades later. 
    
    “It’s hard to believe that it’s been 30 years,” admits Howard Hesseman.  
    “And terrific that it’s being released on DVD, because I think more people 
    will see it, or people will be reminded of it that are already familiar with 
    it but haven’t had access to it through syndication in the last few years.  
    I’m like everybody else that worked the show.  I was really proud of it.  We 
    had a great time doing it.  I think it shows, in some fashion, that the good 
    time we had doing it is in evidence on some level when you look at it.” 
    Loni 
    Anderson agrees, “It just seems like yesterday.  But who knew that this 
    would ever be possible?  It’s just incredible [that the show is being 
    released on DVD].  I’m so glad.  I have grandchildren who’ve never seen it.  
    I’m very excited that they’ll get to see what all the fuss was about.” 
    
     The 
    funny thing is, these two almost did not play the characters which made them 
    household names.  Hesseman was called to audition for the show while he was 
    playing a recurring character in a story arc for the sitcom Soap.  
    When he got there he was given a script to look over.  The problem was, 
    creator Hugh Wilson saw Hesseman as the polyester-clad sales manager Herb 
    Tarlek.
The 
    funny thing is, these two almost did not play the characters which made them 
    household names.  Hesseman was called to audition for the show while he was 
    playing a recurring character in a story arc for the sitcom Soap.  
    When he got there he was given a script to look over.  The problem was, 
    creator Hugh Wilson saw Hesseman as the polyester-clad sales manager Herb 
    Tarlek. 
    He 
    told the producers, “I have to tell you, I’m far more interested in this 
    disk jockey.  I know some people in radio in San Francisco.  I have an idea 
    who this guy is and what his life might be like that I’d be happy to share 
    with you.  But I’m really not interested in doing the salesman character.”  
    Hesseman laughs at the memory.  “I remember leaving the room, one of 
    them said, ‘You’re certain about the salesman?’  I said, yeah, if it’s the 
    disk jockey or the salesman, it’s got to be the disk jockey.  Because, it’s 
    the disk jockey or nothing as far as I’m concerned – sort of a show of 
    bravado that paid off.  But it turned out that the next person through the 
    door to meet them was Frank Bonner, whom they ended up casting as Herb 
    Tarlek.  Frank and I, it turns out, were born one day apart.  And our 
    dressing rooms were next to one another.  So, I have great memories of times 
    spent with Frank on the show.  But, my memories of that show – even though my memories are getting old and kind of lazy – are very 
    good.  It was a great group of people.” 
    In 
    the meantime, Anderson had been avoiding going in to audition for a while because 
    she had no interest in playing a stereotypical character.  Finally her agent 
    convinced her to go, if for no other reason so that they may consider her 
    for something in the future. 
    “I 
    went in on a Saturday,” 
    Anderson 
    recalls.  “Hugh Wilson and Grant Tinker were nice enough to come in on a 
    Saturday.  I basically went in with my little soapbox to give my little 
    speech about how I didn’t like the idea of ever being a dumb blonde or 
    window dressing or anything like that.  I was a serious brunette actress, 
    thank you very much.  I hope they’d consider me again sometime.  So I did my 
    speech and then Hugh said, ‘Well, how would you do it?’  That’s how it all 
    started.  And I got the job.” 
    It 
    is somewhat ironic that both of the actors held out to make sure that they 
    got the roles that they wanted – because after long careers in which each 
    has played many other characters, Dr. Johnny Fever and Jennifer Marlowe 
    still somewhat define 
    Hesseman
    and Anderson in the public eye.  While there 
    are some pragmatic reasons for that (“I think because it reran forever,”
    Anderson 
    suggests), it also shows that the characters struck a real chord with the 
    audience. 
    “It 
    was very innovative for the time,” Anderson explains.  “No glamorous women 
    had been funny.  Pretty women had been funny, but not glamorous women.  Most 
    glamorous blonde bombshell kind of women had been ditzy.  I have a 
    lot of women fans.  [It was] women who really were impacted the most by the 
    character – knowing that you could be glamorous in the workplace and still 
    be the smartest person in the room.” 
    
     Hesseman 
    also thinks that his character resonated with the public, but for a slightly 
    different reason.
Hesseman 
    also thinks that his character resonated with the public, but for a slightly 
    different reason. 
    “I 
    think that all of us have a kind of iconic disk jockey in our back-brain – 
    if you grew up in 
    America, 
    certainly,” Hesseman says.  “There had to be a moment in a parked car, late 
    at night, when your DJ played specific song that made something wonderful 
    happen.  I always felt like people have that  aural connection in 
    their head.  It's always come to them aurally – through their ears.  Here 
    was a chance to showcase where that experience came from.  It was new 
    workspace to examine without getting deeply into how radio stations 
    operate.  The show was really about how people operate in a specific place.  
    I have to credit a great deal of it to the writing.  Because Hugh…  No 
    matter how funny a joke was, he would kill it.  He would scratch it if it 
    got in the way of telling the story.  As he would repeat over and over, 
    we’ve only got 22 minutes to tell a story with a beginning, middle and an 
    end.  We can’t be leaning out for jokes.” 
    
    Those stories worked mostly because of the characters and the cast.  One of 
    the greatest things about the show was the ensemble.  The world of WKRP 
    was sort of a generation gap mixture of the hip and the old school.  Somehow 
    that combination just clicked. 
    
    “Hugh always said that, in creating the show, he wanted to create for any 
    viewer somebody they’d really like and somebody they wouldn’t like all that 
    much,” Hesseman says.  “Since conflict is at the heart of drama and comedy 
    as well, he really started off with the right footing.  Although they were 
    sort of generic characters, he was also smart enough, hip enough as a writer 
    to make them specific.  He hired writers who hadn’t worked in sitcoms.  Most 
    of them came out of the ad game, as did Hugh.  So, they had a different 
    approach to finding humor.  They weren’t just looking for jokes that 
    worked.  Of equal importance, that from Hugh on down, virtually everybody in 
    the company was collaboratively minded.  We all felt free to offer ideas to 
    one another.  In a workplace, cooperation goes a lot further than 
    competition, I think.” 
    That 
    sense of collaboration was contagious, Anderson agrees.  “It was immediate.  
    Everybody seemed to be in exactly the right part.  Even though we were of 
    different generations and different schools, everybody was pulling for one 
    another.  On the show, [there was] the feeling of the characters all caring 
    about one another and caring what happened to each other.  Then behind the 
    scenes, too, we were all a family.  So I think that just carried through.” 
    Of 
    course, the world has changed a lot in the time since WKRP ruled the 
    airwaves, but those changes somehow make the show even more enjoyable in the 
    sometimes overwhelming modern world.  For example, looking back from a 
    television world where gritty realism and harsh language is 
    a way of life, it’s nice to ruminate back on a world where it was a real 
    accomplishment for a DJ to be able to say the word “booger” on the air. 
    
     “Well, 
    you know, those were different times,” Hesseman laughs.
“Well, 
    you know, those were different times,” Hesseman laughs. 
    
    “Gosh, it has changed a lot, hasn’t it?” Anderson  says.  
    “We used to get memos about so many different things that now people don’t 
    blink an eye on shows that are on today.” 
    For 
    example, in this post-sexual harassment world, could a show pull off a 
    relationship like that of Jennifer and Herb Tarlek, in which the married 
    sales manager was coming on to her on a nearly constant basis? 
    “I 
    think [it’s funny] only because she handled him,” Anderson says.  “He never 
    really got anywhere.  I think more women would like to know how to keep 
    everybody in their place.  Because, I don’t think it stopped, I just think 
    you could be more threatened by it.  There could be a lawsuit about it.  
    Jennifer just knew how to handle it.” 
    “All 
    I can remember was Herb saying something in the pilot, something like ‘I 
    could get you a side of beef.’”  Hesseman laughs hard.  “Frank Bonner was so 
    great in that part.  He used to just destroy me.  I was afraid I was going 
    to go up in scenes, because he had that guy down so thoroughly.” 
    
    Sadly, three decades on from the show, the idea of a sitcom is on 
    life-support.  There are some good ones out there, but way too much the 
    artform is being replaced by reality television.  Watching the old episodes 
    of WKRP is just another reminder of how much we 
    need and miss them. 
    “I’m 
    very sad to see that they’re going,” Anderson says.  “Well, 
    scripted television altogether has certainly taken a dive since we’ve had 
    all this reality.  I hope it comes back and I hope comedy comes back.” 
    
     “I 
    think they’re such a hard sell because [sitcoms] cost more money than 
    reality shows,” Hesseman says.  “People, for 
    whatever abhorrent reasons, are more and more maniacally inclined to try to 
    get on camera and reveal themselves for the fools that they are.  I always 
    felt that if I’m going to do that, I should be paid, and I studied to find 
    ways to do it.”   He laughs.  “You know, I’m not really interested in 
    finding out if I could bungee-jump of a 47-story building with my mouth full 
    of worms.  That kind of stuff, I just don’t understand it.  Unless it’s just 
    that we’ve as a nation just developed this real appetite for humiliation.  
    In which case, we’ve certainly got the right administration.”
“I 
    think they’re such a hard sell because [sitcoms] cost more money than 
    reality shows,” Hesseman says.  “People, for 
    whatever abhorrent reasons, are more and more maniacally inclined to try to 
    get on camera and reveal themselves for the fools that they are.  I always 
    felt that if I’m going to do that, I should be paid, and I studied to find 
    ways to do it.”   He laughs.  “You know, I’m not really interested in 
    finding out if I could bungee-jump of a 47-story building with my mouth full 
    of worms.  That kind of stuff, I just don’t understand it.  Unless it’s just 
    that we’ve as a nation just developed this real appetite for humiliation.  
    In which case, we’ve certainly got the right administration.” 
    So 
    now, nearly thirty years on, WKRP still has a loyal following – a 
    core audience that has been jonesing for the release of the series on DVD.  
    Now that it is here, it makes the stars happy that they can share the 
    experience with the audience that has been there with them for so many 
    years. 
    
    “It’s just wonderful,” 
    Anderson 
    says.  “I’ve known for years that there are staunch fans.  You know when the 
    reruns come on and the fan mail keeps coming.  New generations who weren’t 
    even born when you went off the air are rediscovering it.  It’s thrilling.  
    It’s just terrific.” 
    
    “It’s very gratifying, you know?” Hesseman agrees.  “You like to feel that 
    what you’ve done meant something to somebody.  It still makes me feel good 
    when I’m walking down the street and somebody says, ‘Hey, doctor!’  I turn; 
    never mind that there might be an ambulance there and people in white coats 
    trying to save lives.  I think it’s about me.  But, I’m quite pleased when 
    somebody acknowledges that they dug something that I was a part of.”
    
    
    
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    Copyright ©2007 PopEntertainment.com.  All rights reserved.
     Posted: 
    April 24, 2007.